Business Studies - Steve jobs draft work

Steve Jobs - Draft - Entrepreneur

Steve Job’s was born, February 24th 1955 to two  University of Wisconsin graduate students, Joanne Schieble and Abdulfattah Jandali. They placed their unnamed child up for adoption, and he was adopted by Paul and Clara Jobs. Throughout Job’s childhood, he learnt about electronics and chips, how to build them with his adopted father in their family garage. Steve Wozniak was a computer nerd and worked at HP while Steve Jobs worked at Atari. Between the two of them, their love of making things easier and simpler lead to them designing small devices such as the infamous Blue Boxes. These little devices could be connected to your phone to make free long-distance calls. Wozniak and Jobs attended a computer club together, where Wozniak saw a MITS Altair. This build-it-yourself computer inspired him to attempt throwing together a computer at home with cheap parts he had on hand.Ultimately, this led to what would be known as the Apple I, which was constructed with a simple keyboard and TV, and he built the motherboard on a piece of plywood. Steve Jobs saw this and offered to fund its production by selling his van.

 Apple Computer was founded on April 1, 1976, with its home computer product marketed at $666.66 each. They managed to earn enough money to move out of the garage and begin work on the Apple II. During the ’80s, Steve felt like he didn’t want to run the company while overlooking production. So he talked with the CEO of Pepsi, John Sculley to have a few roles in the company and so he did. This allowed Jobs to continue interacting with the development teams without interruption. Xerox was looking for ways to compete and had a graphical interface and pointing device they didn't like. Steve Jobs saw it and got it from them immediately, seeing its potential. This started the creation of the Lisa and Macintosh with two development teams fighting for dominance. Jobs had felt interested in the development of the Lisa but ultimately both Lisa 1 and 2 failed to make great success, the 2nd was half the cost than the first and the Lisa 1 was pricey and the software couldn’t beat other companies’. In ‘84 the Macintosh was released with much glee from Apple. In 1985 everything was going downhill, the company was filled with fighting, Wozniak left due to feeling the company wasn’t going the way he had imagined and Job’s being very eager with ideas to be shared for products. CEO Scully and the board decided that Jobs was too hot-headed and began stripping him of roles that he had in the business until he was barely a figurehead. Ultimately Steve Jobs left, or was fired, depending on who you ask. Apple soon went terrible, having bad sells on new products and was becoming absolutely trash.


Steve had now seen a new beginning with starting NeXT with a few employees. At NeXT Jobs made two computers, The first was revealed through a keynote presentation in ‘88 and did not be a huge success, only selling in the hundreds and having a hefty price tag. The 2nd computer just couldn’t make any sales and get attention, it sold at $5k 1990 money. By ‘93 NeXT was shrinking, and so Jobs sold the hardware department to Cannon and decided to put all his attention on, software. The new operating system, NeXTSTEP, had a colourful GUI and held many improvements still used today.