Buainess Studies - Innovation Challenge

Innovation challenge \

1. Picture of what I want to innovate:

Sleeping bag

2. My product which I want to innovate is sleeping bags, the way it is used currently is that you take it out of a bag and unravel it then lastly climb in. I dislike the fact that there is no built-in pillow or heating/cooling system which is lightweight.
3. I would like it if the bag in which you put it in could extend so putting it back is easier and not time-consuming
4. That depends on which one you get, there are thick and heat building ones and there are light thin ones which will keep you warm but not hot. They are used to sleeping in and some are quite comfortable, some can be as good as sleeping in your own bed.
5. We could add a built-in pillow and a lightweight heating/cooling system. These two added features could make sleeping bags more popular as long as it stays the same price as most good sleeping bags or maybe cheaper if the company is willing to make sales in their products but not as much moolah as if they had the same amount sold for a higher price.
6. Not relevant
7. Have a control panel which is easy to use like a dial which is right for heat and left for cold with red and blue respectively. Having the pillow be locked in place so that over time the product doesn’t mess up with the pillow ending up at the bottom and same with the heating pads locked in as well.
8. Cold/heating system - Advantages: gives heating and cooling - Disadvantages: requires batteries and can disfunction if wires are torn (like all electronics)

Built-in pillow - Advantages: comfy for your head - Disadvantages: Quality may drop after a few years of use

9. Choose one of your ideas and create an advertisement (e.g. online add or in a magazine) to help you sell your innovation. Make sure you highlight why your product is better than others that are on the market at the moment.