The Marketing Mix - Promotion

For Business and Enterprise, my group and I named FineLine yoyos made cardboard yoyos. For the promotion of our product, we had made some advertisements on google drawings but never printed them. Fast forward to Market Day and we had sold out even without giving the people the knowledge of our product, wow! 

This is one of the advertisements we worked on, very simple but in the end, we didn't create any.

We thought that anyone would purchase our product since it is a yoyo. A simple, for all ages, toy and it is an intersex product so no sexism. This product is just so the user can have some fun, it works with any lifestyle, I think. It could be used as a stress-controlling item or something to cure boredom.

In reality, we never really did spread the word of our product we just hoped people that walked by would be interested in purchasing it. We did have some google drawings which we were planning to print and put around the school but the reality check is that most people will be doing other things like chatting and playing then inspecting adverts.

This strategy we have chosen to use does not at all really appeal to the target market, it does aim at all people but it's going for the people that are active enough to look at all stools just to see what everyone is selling.

Our business prioritised place as the area we chose to sell was close to the 'bank', the place in which people traded real money for paper money that only works with stools at the Market day. Our location wasn't super close to the 'bank but many still walked by and some purchased our product (thanks to all that bought our product). We had a good location in conclusion.

Do you think our product was worth it? Was the stool placement good and did the price seem reasonable?

I think my group and I did badly at promotion since, in the end, we did not go out of our way to promote and advertise it. I am just glad we somehow sold out and made a profit, it was amazing to know even a product you don't have faith in can sell.